Amazon Image and Video Requirements: The 2026 Spec Sheet
Amazon accepts listing images from 500 to 10,000 pixels on the longest side. Zoom turns on at 1,000 pixels. Shoot at 1,600 pixels or larger. The main image needs a pure white background at RGB 255, 255, 255, and the product must fill 85 percent or more of the frame. Amazon accepts JPEG, TIFF, PNG and non animated GIF, and prefers JPEG. The amazon product video requirements are narrower than most guides claim: sellers tied to an enrolled brand, or sellers active three months or more, can upload one.
The numbers, first
| Requirement | Value | Applies to | Source | Confidence |
|---|---|---|---|---|
| Minimum longest side | 500 pixels | Every listing image | sell.amazon.com/blog/product-photos | Amazon documented |
| Zoom threshold | 1,000 pixels on the longest side | Every listing image | sell.amazon.com/blog/product-photos | Amazon documented |
| Recommended longest side | 1,600 pixels or larger | Every listing image | Amazon image guidelines | Amazon documented |
| Maximum longest side | 10,000 pixels | Every listing image | sell.amazon.com/blog/product-photos | Amazon documented |
| Background | Pure white, RGB 255, 255, 255 | Main image | sell.amazon.com/blog/product-photos | Amazon documented |
| Frame fill | 85 percent or more | Main image | sell.amazon.com/blog/amazon-seo | Amazon documented |
| File formats | JPEG, TIFF, PNG, non animated GIF | Every listing image | sell.amazon.com/blog/product-photos | Amazon documented |
| Preferred format | JPEG | Every listing image | sell.amazon.com/blog/product-photos | Amazon documented |
| Maximum file size | Not published by Amazon on any crawlable page | Gallery images | No reachable Amazon source | Not published |
| Gallery count | At least six images and one video, recommended | Whole gallery | Amazon blog pages for photos and videos | Recommendation documented, slot count observed |
Two rows in that table matter more than the rest. Amazon publishes no maximum file size for gallery images. Amazon also publishes no slot count. We explain both below rather than filling the gap with a number we cannot show you.
The pixel ladder and what each step changes
A pixel figure without a consequence helps nobody. Here is what each rung actually does for the shopper.
500 pixels is the floor for site display. Below it, the image fails on upload. At exactly 500 pixels your photo still looks thin on a desktop gallery, so treat this as a limit, not a target.
1,000 pixels on the longest side turns on zoom. That single change lets a shopper inspect stitching, port placement, ingredient panels and finish quality. Zoom is the closest thing to picking the product up, and it removes a whole class of pre purchase doubt.
1,600 pixels or larger is the working recommendation. Retina screens, tablets and the mobile gallery all resample your file. Extra resolution gives the compression something to work with, and edges stay clean.
10,000 pixels is the ceiling on the longest side. Almost nobody hits it. If you are exporting from a medium format camera, downsample before upload rather than letting Amazon decide.
Our practical rule for creating a listing: shoot at 3,000 pixels square, export at 2,000, and keep the master files. Redesigns happen. Reshoots cost more.
What the main image rules actually say
The main image is the strictest asset on the page. Get it wrong and the listing risks suppression, which costs far more than a reshoot.
The background must be pure white at RGB 255, 255, 255. Not off white, not a gradient, not a soft studio sweep that reads as grey.
The product must fill 85 percent or more of the frame. Tight crops win. A small product floating in white space loses to a competitor who framed properly.
The image must be a professional photograph of the actual product, out of its packaging. Illustrations, renders, mockups and placeholder art all break the rule. That includes the 3D product images many suppliers now ship in place of photography.
The frame carries no text, no logos, no borders, no watermarks and no inset images. It also carries one view, not a collage of angles. Save the angles for slots two and three.
Formats, quality, and the file size question
Amazon accepts JPEG, TIFF, PNG and non animated GIF. JPEG is the preferred format, and it is what we ship for almost every gallery. Use PNG only where you need transparency in a source file, then flatten to white before upload.
Quality rules are qualitative rather than numeric. No blurring. No pixelation. No jagged edges from a bad upscale or a hard cutout. A crisp 1,600 pixel file beats a soft 4,000 pixel one every time.
Now the honest part. Plenty of guides quote a maximum file size for gallery images. We could not find that figure on any reachable Amazon page, so we do not repeat it. Keep files sensible for load speed and move on.
How many images you can actually use
Here is the answer nobody else writes down. Amazon recommends at least six images and one video. Amazon publishes no slot count on any crawlable page.
The widely quoted seven or nine slots come from observed behaviour in Seller Central and on live detail pages, not from a published policy. Treat them that way. Plan a set of at least six strong images plus a video, then add more if your category displays them.
One more thing that trips up sellers on a shared ASIN. Uploading an image does not guarantee it displays. Amazon selects among competing seller images on the same ASIN, so your file may sit in the account without ever reaching the page. Brand owners with control of the listing avoid this problem. Resellers rarely do.
Category rules for apparel, shoes, bags and jewellery
Soft lines carry their own image rules, and they catch teams who only ever shot hard goods.
- Models must stand. No sitting, kneeling or lying poses.
- Multi packs get photographed flat, not stacked or worn.
- Children’s and baby clothing gets shot off model.
- Shoes show a single shoe, facing left, at a 45 degree angle.
Handbags, luggage and jewellery follow the same white background and 85 percent framing rules as everything else. The difference is styling discipline. Jewellery in particular needs consistent scale, because a ring photographed alone tells a shopper nothing about size.
Who can upload a video, corrected
Most of the web says Brand Registry is required for listing video. Amazon says something different, and Amazon’s wording is the authority.
From sell.amazon.com/blog/product-videos: “Sellers associated with an enrolled brand or sellers who have been active three months or more can upload videos to the main image block on a product detail page.”
Read the “or”. Three months of selling history opens the door on its own. If a video failed to upload for you, check the account age and the brand link before assuming a registry problem.
Placement follows a rule worth knowing. Amazon states your video appears in the image block only when the listing has fewer than six images. It may also appear in the videos section below the fold and in search results. So a gallery of eight images and a video puts that video below the fold, which is the right trade in most categories.
Amazon product video requirements by placement
Amazon suggests 30 to 90 seconds, with detailed videos running up to two minutes. That length guidance comes straight from Amazon. Most of the technical figures below do not.
Secondary sourced table. Checked 28 August 2026. Rows marked secondary come from published industry references, not from an Amazon page we could reach. Verify against Seller Central before a launch.
| Placement | Format | Resolution | Maximum size | Length | Eligibility |
|---|---|---|---|---|---|
| Detail page, image block and videos section | MP4 or MOV (secondary) | 1280×720 minimum, 1920×1080 preferred (secondary) | 500 MB (secondary) | 30 to 90 seconds suggested, up to two minutes (Amazon) | Enrolled brand or three months active (Amazon) |
| Premium A+ full video module | MP4 only (Amazon) | 960×540 minimum (Amazon) | 200 MB (Amazon) | 180 seconds maximum, 10 seconds or less ideal (Amazon) | Premium A+ eligible brands (Amazon) |
| Premium A+ video image carousel | MP4 only (Amazon) | 800×600 minimum (Amazon) | 200 MB (Amazon) | 180 seconds maximum (Amazon) | Premium A+ eligible brands (Amazon) |
| Store module video | MP4 or MOV (secondary) | 1280×720 minimum (secondary) | 500 MB (secondary) | Not published by Amazon | Brand owner with a Store |
| Sponsored Brands video | MP4 or MOV (Amazon) | 1280×720, 1920×1080 or 3840×2160 (Amazon) | 500 MB (Amazon) | 6 to 45 seconds, 20 or less recommended (Amazon) | Brand Registry enrolled sellers and vendors |
The Premium A+ figures come from Amazon’s Premium A+ Module Guide. The Sponsored Brands figures come from advertising.amazon.com. If you are building modules around these files, our A+ Content specifications page covers the image sizes that sit beside them.
Why Amazon rejects a video
Rejections cluster around a short list. Most of them come from the script, not the camera.
| Reason | Image or video | Fix |
|---|---|---|
| Price or discount claims on screen | Both | Cut every price mention. Pricing changes, the asset does not |
| Competitor names or comparisons | Both | Compare against an unnamed generic alternative instead |
| Customer reviews or star ratings shown | Both | Move social proof into off Amazon channels |
| Fake interface elements, such as invented buttons | Video | Remove simulated Amazon or browser chrome entirely |
| Content that does not match the listing | Both | Reshoot per ASIN. One video per variation family |
| Audio problems, including clipping or dead channels | Video | Deliver stereo or mono at a clean level, no silence gaps |
| Specification errors in on screen text | Both | Proof every figure against the live detail page bullets |
| Blur, pixelation or jagged edges | Both | Re export from the master. Never upscale a small file |
Two of these deserve a note. Pricing claims fail because Amazon controls the price display, and a video that contradicts the Buy Box confuses shoppers. Review screenshots fail because they move a moderated asset into an unmoderated one.
A shot list that answers the objections
A gallery is not decoration. Each slot should kill one reason a shopper hesitates. This is the sequence we build for clients, and it works in most physical goods categories.
| Slot | What it shows | The objection it answers | Technical note |
|---|---|---|---|
| 1. Hero | The product alone, front three quarter view | “Is this the thing I searched for?” | Pure white, 85 percent fill, no text |
| 2. Scale reference | The product beside a hand or a known object | “How big is it really?” | Keep the reference neutral and everyday |
| 3. In use | A person using it in the real setting | “Does this fit my life?” | Lifestyle background allowed here, not in slot 1 |
| 4. Differentiator detail | Macro on the one feature rivals lack | “Why this one over the cheaper option?” | Shallow depth of field, one short label |
| 5. What is in the box | Every component laid out flat | “Do I need to buy anything else?” | Count the items in the caption |
| 6. Dimensions | The product with real measurements drawn on | “Will it fit the space I have?” | Use the same units as your bullets |
| 7. Comparison | Your product against the obvious alternative | “Is the upgrade worth it?” | Never name a competitor. Use a generic stand in |
Slots four and seven carry the margin. Slot four gives the shopper a reason to pay more. Slot seven gives them permission. Most galleries we audit have six angles of the same object and none of these two.
Slot six is the quiet workhorse. Dimension graphics cut returns, because a shopper who measured before buying rarely sends the item back.
If you want this produced rather than specified, our Amazon graphics and design team builds the full set to these numbers.
Frequently asked questions
What size should Amazon product images be?
Amazon accepts images from 500 to 10,000 pixels on the longest side. Aim for 1,600 pixels or larger. That size clears the 1,000 pixel zoom threshold with room to spare and holds up on high density screens. We export gallery files at 2,000 pixels square and keep 3,000 pixel masters for future redesigns.
What is the minimum image size for zoom on Amazon?
1,000 pixels on the longest side. Below that, shoppers cannot zoom in, and they lose the ability to inspect detail before buying. Amazon states it prefers images larger than 1,000 pixels on each side for this reason. Treat 1,000 as the floor and 1,600 as the target.
What is the maximum image size Amazon accepts?
10,000 pixels on the longest side. Very few sellers approach that ceiling. If your camera produces larger files, downsample before upload so you control the resampling rather than leaving it to Amazon. Amazon publishes no maximum file size in megabytes for gallery images on any crawlable page.
Does the main image have to be on a white background?
Yes. The main image needs a pure white background at RGB 255, 255, 255. Off white, light grey and soft studio sweeps all fail. Secondary gallery images allow lifestyle backgrounds, coloured panels and infographic treatments. The white rule applies to the main image only, which is where most sellers get confused.
How much of the frame must the product fill?
85 percent or more, per Amazon’s own guidance. Crop tight. A product floating in white space reads as smaller and cheaper in a search grid, and it loses attention to competitors who framed properly. Keep the whole product inside the frame though. Cutting off a feature causes its own problems.
How many images can an Amazon listing have?
Amazon recommends at least six images and one video. Amazon publishes no slot count on any crawlable page. The seven or nine figures you see quoted come from observed behaviour, not policy. Build at least six strong images plus a video, then test whether your category displays more.
Can I use a render or 3D image as my main image?
No. Amazon requires a professional photograph of the actual product, out of its packaging. Renders, illustrations, mockups and placeholder art all break the main image rule. 3D renders can work in secondary slots for cutaways or exploded views. The first image must be a real photograph.
Who can upload a video to an Amazon listing?
Amazon states that sellers associated with an enrolled brand, or sellers who have been active three months or more, can upload videos to the main image block. Much of the web claims Brand Registry is mandatory. Amazon’s wording allows either path, so check your account age before assuming you are blocked.
What video format and resolution does Amazon accept?
Amazon’s Premium A+ modules require MP4 at a minimum of 960×540 for a full video module. Sponsored Brands video accepts MP4 or MOV at 1280×720, 1920×1080 or 3840×2160. Detail page video specifications come from secondary sources rather than a reachable Amazon page, so verify inside Seller Central.
How long should an Amazon product video be?
Amazon suggests 30 to 90 seconds, with more detailed videos running up to two minutes. Shorter usually wins. Put the differentiator in the first five seconds, because most shoppers stop watching well before the end. Sponsored Brands video runs on a different clock, between 6 and 45 seconds.
Why was my product video rejected?
The usual causes are price claims, named competitors, customer reviews shown on screen, fake interface elements, content that does not match the listing, audio faults and wrong specifications in on screen text. Fix the script before the footage. Almost every rejection we see traces back to a line of copy rather than the camera work.
Do images affect Amazon ranking?
Images affect conversion, and conversion feeds ranking. Amazon does not publish an image quality score as a direct ranking input. What Amazon does say is that alt text gives another chance to appear in search results. Our Amazon SEO guide covers how those signals connect.
Get the gallery built to spec
We have managed marketplace accounts since 2019 and delivered 100+ projects across categories with very different image rules. If your gallery needs an audit against these numbers, we will run one free before any engagement starts.
Send us the ASIN and we will tell you which slots are missing and which files fail the spec.
