Our Services · TikTok Shop
TikTok Shop Virtual Assistant
& Account Manager
TikTok Shop has almost no search demand. Sales come from creators and LIVE. We run the affiliate programme, the GMV Max campaigns and the compliance that keeps your shop trading.
A TikTok Shop virtual assistant manages the parts of the platform that actually drive GMV: sourcing and briefing creators through the affiliate programme, running GMV Max campaigns, protecting your Account Health Rating, and keeping product compliance documentation current. TikTok Shop rewards content supply and operational discipline, not keyword optimisation — and agencies that treat it like Amazon get nowhere.
What We Offer
How We Help You Grow
Creator & Affiliate Programme
Open Collaboration to list products in the Product Marketplace, and Target Collaboration to invite specific creators directly. We set commission rates, run free-sample programmes and manage creator relationships — this is where the revenue comes from.
GMV Max Campaigns
Since July 2025 GMV Max is the only supported campaign type for TikTok Shop Ads, in Product and LIVE variants. Manual bidding, keywords and placements are gone. We manage what is left: product setup, offer design and creative supply.
Account Health Rating
AHR replaced the old violation-points system in July 2026. Drop to 150 and you lose new listings and mega campaigns for seven days; hit zero and the shop is permanently deactivated. We monitor it and fix the causes before they compound.
Product Compliance
Regulated categories need CPCs, CPSC lab reports and FDA filings. Listings get pulled pre-emptively when documentation is missing. We keep the paperwork ahead of the enforcement.
Fulfilment & Logistics
Seller Shipping, TikTok Shipping, Upgraded Shipping or Fulfilled by TikTok. We pick the model that fits your margin and volume, and manage late-shipment rate against the Shop Performance Score.
LIVE Selling Operations
Scheduling, host briefing, product line-ups and LIVE GMV Max campaigns. LIVE is an operational discipline with no Amazon equivalent, and it converts very differently to feed content.
What Makes TikTok Shop Different
Six things Amazon sellers get wrong here
There is no search demand to optimise for
On Amazon you optimise a listing against keyword demand that already exists. On TikTok Shop the demand is manufactured by content. If no creator is making videos about your product, your listing does not get seen no matter how well it is written.
The 6% referral fee is not your real cost
Standard US referral is 6% on most categories, with a 3% promotional rate for the first 30 days if your first sale lands within 60 days of onboarding. But once you stack creator commissions, fulfilment, returns and ad spend, realistic all-in take rates land somewhere around 20–35% of revenue. Budget against that number, not the headline.
GMV Max removed the levers you are used to
Product Shopping Ads and Video Shopping Ads with a Shop destination can no longer be created or edited. There is no manual bidding, no keyword targeting, no placement control. Agency value has moved entirely to creative supply, offer construction and creator sourcing.
Compliance failures disable your advertising
This is the trap. On Amazon a listing violation affects that listing. On TikTok Shop, an AHR drop gates Smart Promotion and Countdown Bidding across the whole shop. A documentation problem becomes a revenue problem immediately.
Policy changes fast
In February 2026 TikTok announced it was ending independent Seller Shipping, then reversed the decision weeks later after seller backlash. A lot of published advice still describes the mandate as active. Treat any TikTok Shop policy you read about as needing verification in Seller Center.
Viral demand versus inventory commitment
Fulfilled by TikTok requires you to pre-commit inventory to their warehouses. TikTok demand is spiky and unpredictable by nature. Reconciling those two facts is a genuine forecasting problem and one of the more useful things an experienced manager brings.
What You Get
What a month of TikTok Shop management looks like
The work splits roughly into creator supply, campaign management and compliance. Volume of quality content is the single biggest driver of GMV, so that is where most of the effort goes:
- Creator sourcing and outreach through the Product Marketplace, plus direct Target Collaboration invitations to higher-performing creators
- Commission rate setting and free-sample programme management, reviewed against what each category actually pays
- GMV Max campaign management for both Product and LIVE, with budget and offer adjustments logged
- Account Health Rating monitoring, with root-cause fixes rather than one-off appeals
- Compliance documentation tracking — CPCs, lab reports and category filings kept current ahead of enforcement windows
- Order and late-shipment-rate management against Shop Performance Score
- Returns handling, including the return-shipping split that varies with your performance score
- A monthly report covering GMV by source, creator performance, ad spend, AHR and the true all-in take rate
A good fit if
- Your product demos well on video — visual, giftable, or solves a visible problem
- You can support creator commissions on top of referral fees and still make money
- You can supply or fund a steady flow of creative
- Your category is not heavily regulated, or you already hold the documentation
- You can handle spiky, unpredictable demand
Probably not a fit if
- Your product needs explaining rather than showing
- Your margin cannot absorb roughly 20–35% all-in
- You want the keyword and bidding control Amazon gives you
- You are in a regulated category with no compliance paperwork in place
- You need predictable, level demand for production planning
Our Process
How We Work
Shop & Compliance Audit
We review your Seller Center setup, Account Health Rating, product documentation and any suppressed listings, then tell you what is blocking growth before we spend a dollar on creators.
Offer & Commission Design
Creator commission rates, sample policy and promotional structure set against your real margin, not the headline referral fee.
Creator Programme Launch
Products listed in the Product Marketplace for Open Collaboration, plus direct outreach to creators who already perform in your category.
Campaign Management
GMV Max campaigns for Product and LIVE, managed against contribution margin rather than vanity ROAS.
Scale & Protect
Doubling down on the creators and content formats that convert, while keeping AHR and compliance clean so the growth is not interrupted.
FAQ
Common Questions
Do I need to make the videos myself?
No, and mostly you should not. The volume comes from creators in the affiliate programme making their own content. Your job is to make the product worth promoting — good commission, reliable stock, fast shipping and samples available. We manage that side.
What does TikTok Shop actually cost?
Standard US referral fee is 6% on most categories, with jewelry at 5% and a reduced rate on the portion above $10,000 for some collectibles. New sellers can get 3% for 30 days. But referral is only one layer — creator commissions, fulfilment, returns and ad spend stack on top, and realistic all-in cost is nearer 20–35% of revenue. Anyone quoting you category-by-category referral tables should be treated sceptically; those figures conflict badly between sources.
Is TikTok Shop still forcing sellers onto TikTok Shipping?
No. TikTok announced that change in early 2026 and then reversed it in February 2026 after seller pushback, confirming that Seller Shipping remained unchanged. A lot of published content has not caught up. Policy here moves quickly, so we verify in Seller Center rather than relying on articles.
What is the Account Health Rating?
AHR replaced violation points across the platform in July 2026. It runs 0–1,000 and sellers start at 200. At 150 you lose new listings and mega campaigns for seven days, at 100 for fourteen days, at 50 for twenty-eight, and at zero the shop is permanently deactivated. Points roll off after 180 days. It also gates promotional tools, so it affects revenue well before it affects your listings.
Can you guarantee a viral product?
No, and treat anyone who says otherwise as a warning sign. What is controllable is the number of creators promoting you, the quality of the offer, stock availability and compliance. Do those consistently and you improve your odds materially — but virality is not a deliverable.
Do you run LIVE sessions for us?
We handle scheduling, product line-ups, briefing and LIVE GMV Max campaigns. Hosting is usually better done by you or by a creator with an existing audience, and we help you source and brief them.
Other services we run
Ready to Sell on TikTok Shop?
Book a free audit and we will tell you whether your product is a realistic fit for creator-led selling.
Book Free Consultation