Amazon A+ Content Examples and Templates (2026)
Amazon A+ Content is the block of images and text further down a product page. Brand owners get up to 5 modules with Basic A+ and up to 7 with Premium A+. Amazon says Basic A+ can lift sales by up to 8% and Premium by up to 20%. Below are A+ Content examples for six categories, the module order we use, and free templates you can copy.
Key facts
- Basic A+: up to 5 modules. Premium A+: up to 7. Both are free (Amazon, 24 Sep 2025).
- Stated lift: up to 8% for Basic and up to 20% for Premium, per Amazon.
- Premium needs a Brand Story on all your brand’s listings plus 5 approved A+ projects in the last 12 months (Seller Forums).
- Every A+ image must be 2 MB or less.
- Accelerate 2025 added shoppable A+ with Brand Story carousels (About Amazon, Sep 2025).
Basic vs Premium A+ at a glance
Basic A+ is free for any brand owner on a Professional plan with Brand Registry. Premium A+ is also free, but you have to earn access first. (Brand Registry is Amazon’s program that proves you own the brand; see our Brand Registry guide.)
| Basic A+ | Premium A+ | |
|---|---|---|
| Modules per page | Up to 5 | Up to 7 |
| Video, carousel, hotspots, Q&A | No | Yes |
| Who can use it | Professional plan + Brand Registry | Brand Story on all brand listings + 5 approved A+ projects in 12 months |
| Cost | Free | Free |
| Stated sales lift (Amazon) | Up to 8% | Up to 20% |
Many guides still say Premium needs 15 approved projects or a fee. That was the older rule. Amazon’s forum update cut it to five, and a 2026 third-party check still lists five.
The fastest route we use is simple. Publish a Brand Story on every ASIN first. Then ship five clean A+ projects, even on low-traffic ASINs. Clean projects pass the first time, so you do not lose weeks to resubmits.
Here is the math for a small brand with eight ASINs. It needs one Brand Story applied to all eight ASINs, plus five approved projects. If you submit two projects a week and none get rejected, you meet the rule in about three weeks, plus review time.
Amazon A+ Content examples by category
Each category needs a different module order, because each buyer arrives with a different worry. The tables below show the order we build and the buyer question each module answers. Pair them with the specs on our A+ Content guide.
Every one of these A+ Content examples uses Basic modules, so any brand owner can copy the order. We check each one on a phone before we submit. On a phone, Basic modules stack in one column and text inside images shrinks.
Supplements
Supplement buyers want to trust what goes in their body. So we lead with the ingredient panel story, not lifestyle shots.
| # | Module | Buyer question it answers |
|---|---|---|
| 1 | Header image with text | What is this, and who is it for? |
| 2 | Three images and text | What is in it, and how much per serving? |
| 3 | Single image and sidebar | How and when do I take it? |
| 4 | Four images and text | How is it made and tested? |
| 5 | Comparison chart (own ASINs) | Which size or flavor should I buy? |
One thing we change most often: health claims. Say what the label says, word for word, and nothing more.
Home and kitchen
Home buyers want to know it fits their space and is easy to clean. Size and use scenes carry most of the weight here.
| # | Module | Buyer question it answers |
|---|---|---|
| 1 | Header image with text | What problem does this solve at home? |
| 2 | Single image and sidebar | Will it fit my counter or shelf? |
| 3 | Three images and text | How do I use it, step by step? |
| 4 | Four images and text | How do I clean and store it? |
| 5 | Comparison chart (own ASINs) | Which size or set is right for me? |
We often add real dimensions in inches on the image in module 2. That one change answers a common return reason in this category: it did not fit.
Beauty
Beauty buyers want to see results on skin like theirs and know what is inside. Texture and routine shots do more than logo banners.
| # | Module | Buyer question it answers |
|---|---|---|
| 1 | Header image with text | What does it do for my skin or hair? |
| 2 | Three images and text | What are the key ingredients? |
| 3 | Four images and text | What does it look and feel like? |
| 4 | Single image and sidebar | Where does it fit in my routine? |
| 5 | Comparison chart (own ASINs) | Which shade, size or formula? |
Watch the before and after trap. Only show results you can prove, and never edit skin in a way that changes the result.
Electronics
Electronics buyers compare specs and worry about fit with their devices. So the spec and compatibility modules move up.
| # | Module | Buyer question it answers |
|---|---|---|
| 1 | Header image with text | What does it do better than what I have? |
| 2 | Technical specifications | Will it work with my device? |
| 3 | Four images and text | Which features matter day to day? |
| 4 | Three images and text | What is in the box, and how do I set it up? |
| 5 | Comparison chart (own ASINs) | Which model should I pick? |
The most common miss we fix is a spec list inside an image. Put specs in the text module, where a phone can still read them.
Pet
Pet buyers ask two things: is it safe, and will my pet like it? Real pets using the product answer both better than any icon.
| # | Module | Buyer question it answers |
|---|---|---|
| 1 | Header image with text | Is this made for my kind of pet? |
| 2 | Three images and text | What is it made of, and is it safe? |
| 3 | Single image and sidebar | Which size fits my pet? |
| 4 | Four images and text | How does it hold up to daily use? |
| 5 | Comparison chart (own ASINs) | Which size, flavor or pack? |
Size charts by pet weight cut a lot of sizing questions in the accounts we manage. We place that chart third, before durability.
Apparel
Apparel buyers want fit, fabric and care. A size guide in text form beats a size chart image that shrinks on a phone.
| # | Module | Buyer question it answers |
|---|---|---|
| 1 | Header image with text | What is the style, and when do I wear it? |
| 2 | Four images and text | How does it look from every angle? |
| 3 | Single image and sidebar | What is the fabric, and how does it feel? |
| 4 | Text or tech specs | What size should I order? |
| 5 | Comparison chart (own ASINs) | Which fit or color is right? |
Apparel is where we most often cut a module. Four strong ones beat five weak ones.
More full pages sit in our portfolio.
Premium A+ examples: what the extra modules do
Premium adds formats Basic cannot show. These Premium A+ Content examples show how we use each one.
- Video module: a short demo for items that are hard to picture, like a blender or a folding stroller. Third-party spec guides list a 200 MB file limit.
- Hotspots: one wide image with tap points on each feature. It works well for gear with many parts.
- Carousel: swipeable panels for a routine or a set of steps.
- Comparison chart: larger than the Basic version, with room for more rows across your own range.
- Q&A module: answers the questions your reviews keep asking. Pull them from your customer messages.
Premium also runs full width at 1464 px on desktop. That makes low-quality images look worse, so shoot for it before you design for it.
Free A+ Content templates you can copy
These five templates are text wireframes you can paste into a brief. Unlike paid template packs, they tell you what goes in each block, not only how it looks. Each row is one module. The headline and body lengths are our working targets for phone reading, not Amazon limits. The builder shows each field’s real limit as you type.
How to use an A+ Content template from this page:
- Pick the layout that matches your category table above.
- Copy the table into your design brief.
- Fill the “What goes in it” column with your real facts and photos.
- Swap any module that has no real content behind it.
Layout 1: Problem to solution
| Module | Image size | Headline | Body | What goes in it |
|---|---|---|---|---|
| Header image with text | 970 x 600 | 4 to 7 words | 20 to 30 words | The problem, in the buyer’s words |
| Three images and text | 300 x 300 each | 2 to 4 words each | 15 to 25 words each | Three ways the product fixes it |
| Single image and sidebar | Per builder | 4 to 6 words | 30 to 40 words | Proof: test, material or process |
| Four images and text | 220 x 220 each | 2 to 4 words each | 10 to 20 words each | Four use moments |
| Comparison chart | Per builder | 3 to 5 words | Short cells | Your own range side by side |
Layout 2: Feature grid
| Module | Image size | Headline | Body | What goes in it |
|---|---|---|---|---|
| Header image with text | 970 x 600 | 4 to 7 words | 15 to 25 words | The one feature that matters most |
| Four image quadrant | 135 x 135 each | 2 to 4 words each | 20 to 30 words each | Four features, one per block |
| Three images and text | 300 x 300 each | 2 to 4 words each | 15 to 25 words each | Close-ups of the build |
| Technical specifications | None | Specs | Short lines | Size, weight, materials, fit |
| Comparison chart | Per builder | 3 to 5 words | Short cells | Your own range side by side |
Layout 3: How to use
| Module | Image size | Headline | Body | What goes in it |
|---|---|---|---|---|
| Header image with text | 970 x 600 | 4 to 7 words | 15 to 25 words | The result the buyer gets |
| Three images and text | 300 x 300 each | “Step 1” to “Step 3” | 10 to 20 words each | Three numbered steps |
| Four images and text | 220 x 220 each | 2 to 4 words each | 10 to 20 words each | Tips, care and storage |
| Text | None | 3 to 6 words | 40 to 60 words | Common mistakes and fixes |
| Comparison chart | Per builder | 3 to 5 words | Short cells | Starter vs refill vs bundle |
Layout 4: Comparison first
| Module | Image size | Headline | Body | What goes in it |
|---|---|---|---|---|
| Header image with text | 970 x 600 | 4 to 7 words | 15 to 20 words | “Find the right one for you” angle |
| Comparison chart | Per builder | 3 to 5 words | Short cells | Every ASIN in the line, 4 to 6 rows |
| Three images and text | 300 x 300 each | 2 to 4 words each | 15 to 25 words each | Who each model is for |
| Single image and sidebar | Per builder | 4 to 6 words | 30 to 40 words | What all models share |
| Four images and text | 220 x 220 each | 2 to 4 words each | 10 to 20 words each | Use scenes |
Layout 5: Brand trust
| Module | Image size | Headline | Body | What goes in it |
|---|---|---|---|---|
| Company logo | Per builder | None | None | Logo only |
| Header image with text | 970 x 600 | 4 to 7 words | 25 to 35 words | Why the brand exists |
| Three images and text | 300 x 300 each | 2 to 4 words each | 15 to 25 words each | Sourcing, testing, team |
| Single image and sidebar | Per builder | 4 to 6 words | 30 to 40 words | How the product is made |
| Comparison chart | Per builder | 3 to 5 words | Short cells | The range, to cross-sell |
A quick rule for mobile: if a headline wraps to three lines on a phone, cut it. Each A+ Content template above keeps headlines short for that reason.
Our A+ copywriting guide covers how to write the words inside each block.
A+ image sizes cheat sheet
Use these sizes to brief a designer, then confirm them inside A+ Content Manager. The sizes below come from third-party spec guides, since Amazon’s help page sits behind the login.
| Module | Size (px) |
|---|---|
| Basic header image with text | 970 x 600 |
| Basic three images and text | 300 x 300 |
| Basic four images and text | 220 x 220 |
| Basic four image quadrant | 135 x 135 |
| Premium full width, carousel, hotspots (desktop) | 1464 x 600 |
| Premium mobile version | 600 x 450 |
| Premium comparison chart | 488 x 700 |
| Brand Story headline card | 362 x 453 |
| Every image | JPG, PNG or BMP, RGB, 2 MB or less |
Full specs for every module are on our A+ Content guide.
Amazon A+ Content guidelines: why A+ gets rejected
Most rejections come from a short list of banned content in Amazon’s design guide. Fix these before you submit and most projects pass on the first try.
| Reason | Example that fails | Fix |
|---|---|---|
| Price or promo text | “Save 20% today” | Remove it; use a coupon or deal instead |
| Shipping details | “Ships free in 2 days” | Delete it; Prime shows on the page already |
| Warranty or guarantee | “Lifetime guarantee” | Remove it from A+ |
| Ranking claims | “Best-selling”, “Top-rated”, “#1” | Describe what the product does |
| Links, QR codes, contact info | A QR code to your site | Remove it; keep buyers on Amazon |
| Competitor comparison | A chart naming another brand | Compare only your own ASINs |
| Low-res or animated images | A blurry, stretched header | Export at the exact size, 2 MB or less |
| Unproven health or eco claims | “Cures joint pain”, “100% eco” | Use only claims you can document |
| Tiny text in images | Specs in 10 pt type | Move specs into a text module |
The “#1” claim is the trap we see most. Even a true rank changes daily, so Amazon treats it as a ranking claim.
Brand Story and shoppable A+
Brand Story is a separate carousel that sits above A+ on the product page. It tells who you are and links to your other products and your Store. You need it on every brand listing to qualify for Premium.
At Accelerate 2025, Amazon added shoppable A+ Content, with Brand Story carousels and custom collections. In plain words, buyers can move from your A+ or Brand Story to other products you sell.
We build Brand Story as a cross-sell tool first. Card one tells the story in one line. The next cards each point to a best seller or a bundle.
AI Ready modules: when are they good enough?
AI Ready modules are A+ modules that Amazon can fill in for you with generative AI. Amazon’s forum post says the tool is free, works on select English modules, and is open to all US Brand Registered sellers.
In our tests, AI Ready output is fine for a first draft. It pulls from your listing, so it repeats your bullets. That is its main weakness, because A+ should answer what the bullets did not.
Use AI Ready when:
- the ASIN gets little traffic and you need a clean project for your Premium count;
- you have no designer yet and need something live this week.
Replace it with designed modules once the ASIN matters. Check every claim it writes against the guidelines table above.
How to test your A+ with Manage Your Experiments
Manage Your Experiments (MYE) is Amazon’s free A/B test tool for brand owners. It shows version A to some shoppers and version B to others, then reports which one sold more. It can test A+ Content and Brand Story, plus titles, images and bullets.
Test one change at a time, such as the module order or the header image. Third-party guides report that tests usually run 8 to 10 weeks. Amazon only offers MYE on ASINs with enough traffic, and the tool shows which ones qualify.
Worked example (hypothetical numbers). An ASIN gets 4,000 sessions a month. Its unit session percentage is 10%, so it sells 400 units. At a $25 price that is $10,000 a month.
- If a new A+ hit Amazon’s “up to 8%” ceiling, units rise to 432.
- That is 32 more units, or $800 more a month.
- Over a year, that is $9,600 from one page.
Now look at the test itself. MYE splits the 4,000 sessions, so each version sees about 2,000 a month. A true 8% lift means only about 16 extra orders a month per version. That is why short tests lie, and why we let MYE run its full course before we call a winner.
We treat “up to 8%” as a ceiling, not a forecast. Most tests we run move less, and some lose.
A+ Content for KDP books
Authors on Kindle Direct Publishing have their own A+ Content tool inside KDP. It works much like the seller version, with image and text modules below the book details.
Book A+ follows the same idea: answer the reader’s doubt. Use it for a look inside, author credentials, or the rest of a series. For the full publishing steps, see how to publish a book on Amazon.
When A+ will not move sales
A+ sits below the fold, so it cannot fix problems at the top of the page. Many buyers decide before they scroll that far.
Fix these first:
- A weak main image. If shoppers do not click from search, nobody sees your A+.
- Poor reviews. A 3.2 star rating will outweigh any A+ page you build.
- The wrong price. If you cost more than a close rival with no clear reason, A+ will not close the gap.
- No traffic. A page with 50 sessions a month cannot show any lift you could measure.
We also do not claim A+ text helps search rank. Amazon has not said clearly that it indexes A+ text, so write it for buyers, not for keywords.
If the top of your page is solid and A+ is still missing or weak, our Amazon graphic design team can build it. We have delivered 100+ projects since 2019. The audit before we start is free, and there is no setup fee.
Frequently asked questions
What is Amazon A+ Content?
A+ Content is the image and text section lower on an Amazon product page. Brand owners use it to explain features, show use scenes and compare their own products. It sits below the bullets. Basic A+ allows 5 modules, and Premium allows 7. Many shoppers see it only after they scroll on a phone.
Is A+ Content free?
Yes. Amazon charges nothing for Basic or Premium A+. Your costs are design, photography and writing. Some older guides mention a Premium fee, but that no longer applies. Budget for images made at the right size, because low-resolution or stretched images are a common reason for rejection.
Who can use A+ Content?
Brand owners with a Professional selling plan and Brand Registry can use Basic A+. Resellers of another brand cannot add it. Premium A+ needs more: a Brand Story on all your brand listings and 5 approved A+ projects in the last 12 months. KDP authors get a separate tool.
What is the difference between Basic and Premium A+?
Premium allows 7 modules instead of 5, and adds video, carousels, hotspots, Q&A and wider images. Amazon says Basic can lift sales by up to 8% and Premium by up to 20%. Both are free. Premium only opens after you meet the Brand Story and five-project rule.
How many modules can I use?
You can use up to 5 modules on Basic A+ and up to 7 on Premium A+. You do not have to fill every slot. For some items, like apparel, four clear modules beat five weak ones. Each module should answer one buyer question.
What image sizes does A+ Content need?
The Basic header module uses 970 x 600 pixels, and Premium full width uses 1464 x 600 on desktop. Every file must be 2 MB or less. These sizes come from third-party spec guides, so confirm each module’s size inside A+ Content Manager before you export.
Why was my A+ Content rejected?
Most rejections come from banned text: prices, promos, shipping, warranties, “best-selling” or “#1” claims, links or QR codes. Low-resolution images, competitor names and unproven health claims also fail. Read the rejection note, fix only that item, and resubmit. The same project can go back in.
How long does A+ approval take?
Approval often takes a few days. Sellers widely quote Amazon as saying up to 7 business days, though we could not confirm that on a public page. Plan your launch with a buffer, and submit early if the page matters for a sale event.
Is A+ Content text indexed for search?
Amazon has not said clearly whether A+ text counts for search rank. Do not rely on it for keywords. Put your search terms in the title, bullets and backend fields, where Amazon does use them. Write A+ to answer buyer questions and help them buy.
Can I A/B test A+ Content?
Yes, if the ASIN qualifies for Manage Your Experiments. The tool splits traffic between two versions and reports which sold more. Test one change at a time. Tests usually run 8 to 10 weeks, according to third-party guides, and low-traffic ASINs may not qualify.
What is an Amazon Brand Story?
Brand Story is a swipeable carousel above A+ that shows who your brand is. It can point buyers to your Store and other products. You need it on every brand listing to reach Premium A+. Since 2025, it also supports shoppable carousels and custom collections.
Sources
- Amazon: A+ Content design guide, 24 September 2025
- Amazon Seller Forums: Premium A+ Content eligibility update, about 2023
- Amazon Seller Forums: Generative AI for A+ Content (AI Ready modules), about 2024
- About Amazon: Amazon Accelerate 2025, a new era of tools and technology for independent sellers, September 2025