Account Health Rating Explained: Scores, Bands & How to Fix Yours (2026)
By Gulfam Haidar, Founder, GrowEventure. Last updated September 2026.
Account Health Rating: quick summary
In short, this guide covers account health rating in plain terms. Below you will find the key points on account health rating, a breakdown you can act on today, and clear answers to the most common questions about account health rating.
The Amazon Account Health Rating (AHR) runs on a 0 to 1,000 scale. Amazon states that above 200 is healthy, 100 to 199 is at risk, and below 100 risks deactivation. The score reflects policy compliance and four order-performance metrics, and it rises roughly 4 points per 200 sales as you keep a clean record.
You saw a number in Seller Central and want to know two things: am I safe, and what moves this? This guide answers both, with the exact bands and metric thresholds, then a short recovery plan.
What the AHR score means (the 0 to 1,000 scale)
The Account Health Rating is Amazon’s single summary of how well your account follows the rules and serves buyers. It sits at the top of the Account Health dashboard.
Amazon defines three bands:
- Above 200: healthy. Your account is in good standing. Keep doing what you are doing.
- 100 to 199: at risk. A warning zone. One or more issues need fixing before they pull you lower.
- Below 100: deactivation risk. Your ability to sell is in danger. Act now.
The number is not random. It moves with your behavior. A single score gives you one place to look, but the real work is in the metrics and policy compliance underneath it.
Think of the AHR as a credit score for your selling account. It summarizes a lot of underlying behavior into one number that Amazon and you can read at a glance. Just like a credit score, it takes time to build, drops faster than it rises, and reflects patterns rather than single events. The healthiest sellers treat the number as a lagging signal and watch the metrics that feed it instead of the score alone.
Where do you find it? Open Seller Central, go to the Account Health dashboard, and the AHR gauge sits at the top. Below it, Amazon lists your policy compliance issues on one side and your order-performance metrics on the other. That layout is a map of what moves your score, and it is where you should spend your weekly five minutes.
How the score moves
Two forces move your AHR: clean selling pushes it up, and problems pull it down.
Amazon indicates that the score rises about 4 points for every 200 sales when you sell without new violations. That is slow and steady by design. It rewards a long clean record, not a lucky week.
Problems pull it down faster than sales push it up. A policy violation, a breached metric, or an unresolved complaint each subtract from the score. The size of the drop depends on the severity. This is why prevention beats repair: climbing back takes many clean sales, while one serious issue can cut deep in a day.
The four order-performance metrics behind it
Your AHR sits on top of four order-performance metrics. Amazon publishes a threshold for each. Miss a threshold and your account moves toward the at-risk zone.
| Metric | Threshold | Window | Applies to |
|---|---|---|---|
| Order Defect Rate (ODR) | Under 1% | 60 days | All orders |
| Late Shipment Rate | Under 4% | 10 and 30 days | Seller-fulfilled |
| Pre-Fulfilment Cancellation Rate | Under 2.5% | 7 days | Seller-fulfilled |
| Valid Tracking Rate | Above 95% | 30 days | Seller-fulfilled |
Order Defect Rate is the one to watch most. Amazon combines negative feedback, A-to-z Guarantee claims, and chargebacks into it, over a 60-day window. Keep it under 1%. Our Order Defect Rate guide breaks down each input.
Which metrics FBA covers for you
Here is the detail many sellers miss. The last three metrics, Late Shipment Rate, Pre-Fulfilment Cancellation Rate, and Valid Tracking Rate, apply to seller-fulfilled orders only. When Amazon ships your orders through FBA, Amazon handles the shipping side, so those three are covered for you.
Order Defect Rate still applies to all your orders, FBA or not, because it reflects buyer experience and claims. So FBA protects three of the four, but you still own your ODR.
Policy compliance and the AHR
Metrics are only half the picture. Policy compliance is the other half. Warnings, authenticity complaints, intellectual property claims, and other policy issues each affect your Account Health Rating alongside the metrics.
This is why an account with perfect metrics can still be at risk. A single unresolved IP complaint or authenticity flag drags the score down. The dashboard lists open issues; each one you resolve helps the number recover. If you are already facing a notice, our reinstatement guide shows the appeal path.
Not all policy issues weigh the same. A minor listing policy warning is lighter than an intellectual property complaint, which is lighter than a suspected fraud or authenticity issue. The heavier the category, the more it pulls the score and the more likely it triggers a deactivation notice. When you see several open issues, resolve the heaviest first, because that is the one most likely to deactivate you and the one that lifts the score most when cleared.
Two policy inputs deserve special mention because sellers underrate them. First, valid product complaints, such as authenticity or condition claims, stack quickly and read as a pattern. Second, restricted product violations, such as listing a gated item without approval, count even when no buyer complained. Watch both. A clean metrics profile does not protect an account that keeps tripping policy rules.
Account Health Assurance
Account Health Assurance is a shield for sellers with a strong track record. When you qualify, Amazon gives you support to resolve issues instead of deactivating you right away.
Amazon lists eligibility conditions, which generally include an AHR of 250 or higher for the past six months, no more than 10 days below 250 in that period, a Professional selling plan, a valid emergency contact number, and a reply to Amazon within 72 hours when contacted. Even then, the assurance does not cover serious violations such as fraud. It is a safety net for good-faith sellers, not a free pass.
The practical takeaway: keep your AHR comfortably above 250, keep your emergency contact current, and answer Amazon within 72 hours. Those habits both raise your score and qualify you for the shield.
AHR bands and what they mean
| Score band | Status | What it triggers | Priority action |
|---|---|---|---|
| Above 200 | Healthy | Good standing, no action needed | Maintain clean selling and monitor weekly |
| 100 to 199 | At risk | Warnings; fix issues before further drop | Resolve the failing metric or open complaint now |
| Below 100 | Deactivation risk | Account can be deactivated | Submit a Plan of Action and fix the root cause fast |
How to raise a low AHR
If your score is low, work in order.
First, fix the failing metric. Open the Account Health dashboard and find which of the four metrics is over its threshold. That single metric is usually the biggest weight. Address its cause: buffer inventory for late shipments, upload valid tracking, or resolve claims for ODR.
Second, resolve open policy warnings. Each unaddressed complaint or violation holds the score down. Work through them one by one, submitting a clear Plan of Action where needed. Our POA template gives you the wording.
Third, keep selling clean. Since the score rises about 4 points per 200 sales, steady clean sales rebuild it over time. There is no fast button; there is consistent good behavior.
A realistic timeline helps set expectations. Suppose your score fell to 150 after a metric breach and an unresolved complaint. Clearing the complaint and fixing the metric stops the bleeding. From there, rebuilding to a comfortable 250 or higher depends on your sales volume. At the rate Amazon indicates, a seller doing a few hundred orders a month climbs steadily over weeks, not days. This is why sellers who panic and open a second account make things far worse: they trade a slow, certain recovery for a fast, permanent block.
One caution: do not chase the score by dumping inventory at a loss to rack up sales. The score responds to clean sales, but a wave of returns or complaints from rushed selling will pull it back down. Rebuild with normal, healthy orders, not a fire sale.
(Title: “Your Amazon Account Health Rating at a Glance.”)
How to monitor it without checking daily
You do not need to stare at the dashboard. You need a light routine that catches problems early.
Set up account notifications so Amazon alerts you when a metric or policy issue appears. Add a valid emergency contact number so Amazon can reach you fast, which also supports Account Health Assurance eligibility.
Then build a weekly review habit. Once a week, open the dashboard, glance at the AHR and the four metrics, and clear any new notice. Five minutes a week prevents most emergencies. If you would rather hand this off, our account management service monitors client accounts and acts before a warning becomes a suspension. You can book a health review any time.
The metrics that drive the score deserve their own study, since they are where the real control sits. Our Order Defect Rate guide breaks down the four order-performance metrics, their thresholds, and their windows in full. Reading it alongside this page gives you both the summary number and the levers that move it.
One habit ties it all together: respond to Amazon within 72 hours. Amazon expects timely replies, and a fast, complete answer keeps a small issue from escalating into a deactivation. Set your notifications, keep your emergency contact current, and treat any account message as time-sensitive. Sellers who answer quickly rarely see their score fall far, because they fix problems while they are still small.
The takeaway is simple. The score is a summary; the metrics and policy compliance beneath it are the controls. Watch the controls weekly, resolve issues heaviest first, answer Amazon fast, and keep selling clean. Do that, and the number takes care of itself, staying comfortably above the healthy band where your account faces no threat.
Frequently asked questions
What is a good Account Health Rating?
Above 200 is healthy, per Amazon. Aim to stay above 250, since that level also supports Account Health Assurance eligibility.
What happens below 100?
Your account is at risk of deactivation. Treat it as urgent: fix the failing metric, resolve open complaints, and submit a Plan of Action if a notice requires one.
How fast does AHR recover?
Slowly and steadily. Amazon indicates the score rises about 4 points per 200 sales with clean selling. There is no instant fix; consistent good behavior rebuilds it.
Does FBA protect my metrics?
FBA covers the three shipping metrics, Late Shipment Rate, Pre-Fulfilment Cancellation Rate, and Valid Tracking Rate, since Amazon ships for you. Order Defect Rate still applies to all your orders.
What is Account Health Assurance?
A shield for eligible sellers that offers support to resolve issues instead of immediate deactivation. Eligibility includes an AHR of 250 or higher for six months and a reply within 72 hours, among other conditions Amazon lists.
How often should I check AHR?
Weekly is enough for most sellers, plus notifications for anything urgent.
Does one late shipment tank my score?
No. The metrics are rates over a window, not single events. One late shipment is diluted across many orders, though a pattern will move the rate.
Sources: Amazon Seller Central, Account Health Rating help page. Amazon Seller Central, order performance and shipping metric policy pages.
Rather have experts handle this?
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