AmazonPPC restructure6 months

How We Reduced ACOS to 10% in 6 Months

A brand selling over $100,000 a month with almost nothing left at the bottom. We audited the ad account, rebuilt it, and brought ACOS from 35% down to 10%.

  • 35% to 10%ACOS
  • 6 monthsTime to result
  • $100K+Monthly sales at start
  • Near zeroProfit at start
MarketplaceAmazon
EngagementPPC audit and management
Timeframe6 months
Starting point35% ACOS, profit near zero
01The challenge

In October a brand came to us with a problem that is more common than it sounds. They were selling well, over $100,000 a month, but their profit was almost zero. ACOS sat at 35%, cash flow was in trouble, and nobody could say where the money was going.

After onboarding we audited the entire account. Three things were doing the damage.

02What the audit found
  • The PPC campaigns were a mess: poor structure and no proper optimisation routine behind them.
  • Most keywords were underperforming and the bids had not been adjusted to match.
  • High-converting keywords with real search volume were not being targeted at all.
03What we did
  • Pulled the search term and placement reports and cut the keywords with low click-through and poor conversion.
  • Moved that budget onto the keywords that were already returning, and adjusted bids to match the data.
  • Fixed the ASIN-level problems. Some products had low ratings, so ad spend was being poured onto listings that could not convert.
04The result
  • ACOS down to 10% within six months, from 35% at the start.
  • Revenue up over the same period rather than cut back to buy the ACOS number.
  • Profit restored, so the sales volume finally shows up at the bottom of the account.
Amazon campaign manager showing a 9.96 percent ACOS
Campaign manager — 9.96% ACOS on $186,903.20 of ad-attributed sales.

We do not promise a ranking, a Buy Box share or a sales figure, because those sit with the platform and not with us. What we promise is the work, one named account manager and a written report every month.

Free pre-audit call

Book a free 30-minute audit call

We go through the account with you — listings, ads, account health — and tell you what we would change first. No pitch deck, no setup fee, no obligation.

  • 30 minutes, one call, straight to the findings
  • You speak to the manager who would run the account, not a sales rep
  • You keep the findings whether or not you hire us

No credit card. Reschedule or cancel any time.