AmazonBrand launch2 yearsFull account management

From Zero to $6.2 Million

A brand came to us with no Amazon presence and no sales history. Two years later the account has generated $6.2M in revenue, runs under 10% ACOS and holds a 30% net profit margin.

  • $6.2MRevenue generated
  • Under 10%ACOS today
  • 30%Net profit margin
  • 2 yrsFrom launch
MarketplaceAmazon, then Walmart
EngagementFull account management
Timeframe2 years, ongoing
Starting pointNo listings, no sales history
01The challenge

Two years ago this brand took a leap of faith and partnered with us to launch on Amazon. They had no presence and no sales history, just a vision. We started from scratch and built everything from the ground up.

In the beginning we leaned heavily on Amazon PPC. Almost half of all sales came from sponsored ads, and with a net profit margin under 5% the account was growing but not sustainable. The target we set was to make 85% of sales organic, so the brand would not depend on ad spend to stand up.

02What we did
  • Rebuilt the listings and A+ content around the keywords that actually convert, so organic rank had something to hold on to.
  • Restructured the ad account and optimised against the reports every week instead of chasing spend.
  • Ran a sustained keyword ranking push to move revenue from paid across to organic.
  • Positioned the brand properly across storefront, imagery and reviews, so returning demand did not have to be bought twice.
  • Took the brand beyond Amazon onto Walmart and other marketplaces to diversify the revenue.
03The result
  • ACOS under 10%, from a starting point where sponsored ads carried roughly half of all sales.
  • Net profit margin of 30%, up from under 5% at the start.
  • $6.2 million in revenue generated on the Amazon account.
  • Revenue no longer tied to a single marketplace after the Walmart expansion.
Amazon Seller Central business report showing 6,282,424.50 dollars in ordered product sales
Seller Central Business Report — $6,282,424.50 in ordered product sales, 326,163 units across 269,726 orders.
Amazon campaign manager showing a 9.77 percent ACOS
Campaign manager — 9.77% ACOS across the advertising account.

We do not promise a ranking, a Buy Box share or a sales figure, because those sit with the platform and not with us. What we promise is the work, one named account manager and a written report every month. This account is what that looked like over two years.

Free pre-audit call

Book a free 30-minute audit call

We go through the account with you — listings, ads, account health — and tell you what we would change first. No pitch deck, no setup fee, no obligation.

  • 30 minutes, one call, straight to the findings
  • You speak to the manager who would run the account, not a sales rep
  • You keep the findings whether or not you hire us

No credit card. Reschedule or cancel any time.