AmazonNew product launch25 days

$13,000+ in Sales in Just 25 Days

A brand-new product went live on 6 December. Twenty-five days later it had crossed $13,000 in sales, at 25% ACOS and a 19% net margin, while still in its testing phase.

  • $13K+Sales in 25 days
  • 25%ACOS
  • 68%Organic orders
  • 19%Net profit margin
MarketplaceAmazon
EngagementProduct launch and management
Launched6 December
StageTesting phase
01What happened

On 6 December we launched a brand-new product for this client. Within 25 days it had crossed $13,000 in sales. That was an encouraging start on its own, but the shape of those sales mattered more than the total.

The product was still in its testing phase, which means the inventory order was deliberately small and the ad spend was being used to learn rather than to scale.

02Why the numbers are worth reading
  • 25% ACOS on a brand-new listing, which is a workable number for a product with no ranking history behind it.
  • 68% of orders came in organically, so the listing was already earning traffic rather than renting all of it.
  • 19% net profit margin, which came out at roughly $2,491 in profit over the 25 days.
03The result
  • $13,000+ in sales in the first 25 days.
  • 68% organic orders while still in the testing phase.
  • Roughly $2,491 in net profit at a 19% margin.
  • Enough signal to commit, so bulk inventory was ordered on the back of it.
Amazon Seller Central showing 13,115.53 dollars in ordered product sales
Seller Central — $13,115.53 in ordered product sales over the launch period.

From here the plan is to scale this product towards $100,000 in monthly sales and to take it onto Walmart, eBay and TikTok Shop, plus other countries. Those are goals we are working towards, not promises. What we promise is the work, one named account manager and a written report every month.

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